Serena was raised on the East Coast but made her way to California before moving to Europe in her early 20's to study fashion design and further develop her unique flair for styling.
Serena studied at the prestigious Polimoda Fashion School in Florence, Italy, where she honed her knowledge of design, fabric, cut and color. Upon graduation, Serena was recruited by the high end knitwear company Appartamento 50 as Head Designer of Accessories. Following her tenure at Appartamento 50, she gained valuable experience by styling fashion shows and landing editorial work in Paris and Milan.
After nine beautiful and productive years in Italy, Serena and her family relocated to the United States and settled in Florida.
Serena enjoys a strong working relationships with designers like Aquazzura, Leivankash, Monica Sordo and The Nomadic Collector. She has established accounts with luxury brands in the Miami Design District and The Shop at Bal Harbor as well as global Fashion Houses. With U.S. and international clients from Bali to Italy, Serena offers a collection of services that will make you look and feel fabulous and save you time, a precious commodity in our busy lives today.
"I am so thankful to Serena in helping me find my wedding dress, my reception dress and my entire honeymoon wardrobe....I couldn't have done it all without her. All of these purchases would normally be "high stress" for me but Serena's understanding of what I needed, coupled with her guidance and knowledge of the best looks for me, made it all go so smoothly. I truly appreciate the diligence she had in finding the perfect everything for me. She is a very talented stylist and I am fortunate to call her my friend."
"Serena is amazing – the perfect solution for stress free shopping – on many levels. She’s GREAT at saving me money. No longer do I have “bad” purchases (things that don’t look right, don’t match anything else in my wardrobe, etc) and she saves me time. I don’t love shopping but Serena makes it fun, efficient and makes me feel fabulous and stylish – without a trendy disposable look. On top of all that, she is a warm, intelligent, and well worth the cost."
"I absolutely love working with Serena. She has an amazing eye for my taste and easy, open way of talking about what looks good and what doesn't. I move around a lot between Jackson Hole, New York and Bali. In each place I have a specific style as my life (and the weather) in each place is very different. Serena knows my needs for each location, often FedEx-ing me boxes in perfect time for my arrival. Serena has helped me to curate a look that I feel confident in. Whether it's a more conservative look for meetings, multiple looks for a wedding weekend or the perfect bikini and sandals, I know that I'll love her choices. "
"Having Serena as my personal stylist is just as fabulous as having a best friend that truly wants you to look and feel your best. Before I starting working with Serena I would spend a lot of time and money trying to piece the perfect outfit together for an important event or just a casual Saturday night dinner with friends. It wasn't until after I started working with Serena that I realized I might get the standard compliment "I like your shoes", Now I hear, "You are the best dressed person at this event!" from other woman! I always say when I look my best, I feel my best! So whether you need help deciding what to wear to your child's Matvitvah or someone to call at 6pm on a Saturday night and say "What do I wear with my black skinny jeans?" CALL Serena it will change your life. I promise you will look better for less."